Happy Monday, Viddlerers!
I’ve mentioned before that you can find art everywhere. Michael Jackson revolutionized the concept of music videos all the way back in 1983 with his Thriller music video that has a runtime of 13:43. It cost a total of US$500,000 to create and that was a lot of money those days especially when the average budget for a music video was $50,000.
Since then, millions of music videos have been created and many of them on high budgets and no budgets. As with most creations the higher the budget the more elaborate the outcome. Moreover, as you’ve seen on Viddler’s Music Video Mondays, many indie artists are creating fantastic music videos on low budgets.
Today, I have a pretty popular music artist for you. 23-year-old Lady Gaga (real name: Stefani Joanne Angelina Germanotta). The music video for her song “Paparazzi” was directed by Swedish director Jonas Åkerlund and stars a Swedish actor by the name of Alexander Skarsgård as her boyfriend in the clip.
The music video for “Paparazzi” leans more toward the length of a short film than a music video of today’s standards (~4mins), so sit back and enjoy this story. I’ll have more information about the video and Lady Gaga below the video.
The following video has some explicit references. [End Warning]
Thanks to LadyGaga.net for supplying this video. Subscribe to their videos for interviews, photoshoots, and more music videos from Lady Gaga.
About the music video
Yes, that was Swedish spoken at the beginning of the video. The stylist for the music video was Jonas Åkerlund‘s wife. There’s no doubt the stylist, director, and cinematographer did an outstanding job in creating this music video. It’s not the first time a long music video in this flamboyant style has been created before, but this is definitely a video to be noticed.
On June 4th, 2009, the full explicit music video premiered on Channel 4 in the UK and Ireland. Sadly, I doubt many music video channels on television will broadcast the entire length of the video clip; most of the time even regular length music videos get cut off at the beginning and end. Alas, that’s what the Internet is for.
Lady Gaga’s music isn’t quite the music I enjoy, but I enjoyed this video a lot. I’ll also admit I sometimes don’t interpret the meaning of a song very well, so I’ll quote Lady Gaga on the idea behind the video:
“It has a real, genuine, powerful message about fame-whoring and death and the demise of the celebrity, and what that does to young people. [...] The video explores ideas about “sort of hyperbolic situations” that people will go to in order to be famous. Most specifically, pornography and murder. These are some of the major themes in the video.”
— “Lady Gaga announced as performer at MuchMusic Video Awards in June” by CP24 News
That’s a great article featuring an interview with Lady Gaga!
About the artist
American recording artist, Lady Gaga, started writing her debut album after singer-songwriter Akon recognized her talent and then signed her to his record label (Kon Live Distribution). In 2009, She was been nominated for several awards and won the MuchMusic Video Award for Best International Artist Video for her song “Poker Face”. I’m sure there will be more awards to come!
She is influenced by Davie Bowie, Madonna, Michael Jackson, Queen, and many more. You can tell those influences impact her on-stage wardrobe because she wears very extravagant outfits on tour — and in her music videos (as seen above).
Though she only started her career around 2006, she’s backed by five labels and her debut album, The Fame, topped at number one in Austria, Canada, Ireland, and the United Kingdom. It reached number four in Australia and the United States. Personally, I think his is because clubs in Europe are massive (have you seen DanceTrippin.tv??), and that’s where her music would be played a lot.
Remember: If you have a dandy music video you’d like to see featured on the Viddler Blog and front page, then please send me a message or leave a comment on this post.