Subscribe
Thank you to everyone who participated in the Video Production Webex. We had a great turn out and hope everyone learned how to produce better online video content for your business. For everyone who was not able to attend, please watch the video recording. If you have any questions, please email mattd@viddler.com.
How did Vidoo get started? Tell us a little bit about what you do?
With a background in multimedia, TV and video production, my aim with Vidoo was to deliver a low cost video marketing solution for business both large and small. Although video production isn’t a new medium, the popularity of online video content and new low-cost technology developed over the past 2-years has seen video fast becoming the number one marketing tool for a range of businesses and budgets. As a new company we believe that we can make video marketing a genuinely affordable and accessible platform for businesses and organizations of all sizes.
What are some of the biggest obstacles in producing high quality online video content?
One of the biggest obstacles I think is trying to stand out from everyone else when it comes to online videos, with so much video content flying around online these days it’s important to rise above everyone else and deliver creative, entertaining and importantly informative content. It’s also vital that the videos portray the correct messages to the audience, a poorly produced video can damage a company’s brand just as much as a great video can enhance it; in an online world where comments, social networks, threads and forums are so popular, it’s vital that videos are shared for the right reasons!
How has Viddler helped you in making Vidoo successful?
Viddler is who we’ve used since day one, they’ve made hosting, managing and sharing our videos extremely easy, as well as providing the tools to be able to easily monitor analytics to judge the impact of our videos. The flexibility of the packages on offer means that as we grow our video hosting grows with us.
Where do you see the future of online video for marketing going? Where do you see Vidoo in 5 years?
At the moment, I can only see online video content growing and growing, it’s the latest online trend, which companies from all areas are now turning to as alternative and unique way to promote their brand and businesses. I think within a few years every website will contain video content of some kind, whether it’s bespoke videos or content embedded and shared from other websites. As for where we see ourselves in 5 years time…well we plan to be one of the front runners in producing video content and creating bespoke tailored packages for clients, helping businesses to develop ways of implementing and delivering this content to their clients and customers.
What are some past projects that really stand out to you. What are some current projects your working on that excites you?
I’m personally extremely proud of every video we produce, and we always have fun with each and every project we’re involved with, and always relish a challenge. It’s great to be involved with such a range of companies and organizations, and work on such varied projects. We’re currently looking into developing some E-commerce based video packages for clients, and look to roll those out over the next 12 months.
PlanPhilly is an independent news gather entity providing daily news coverage of the built and planned environment in Philadelphia, PA. PlanPhilly.com is an attempt to actively engage Philadelphians in dialogue about the future of this great city. PlanPhilly is a tool that educates and connects citizens, developers, business people and politicians alike in a discussion about what a world-class 21st century city should be. At Viddler we preach that you don’t need to be video professionals with high end equipment to utilize online video in your business effectively. PlanPhilly is a pioneer in the online video space and is making a huge impact just focusing on the essentials. By providing a video dimension to their site, they are able to present local news stories to Philadelphia in a way the city has never seen before. We recently made the trip from Bethlehem to Philadelphia to meet with some of the amazing staff of PlanPhilly as they went into the field to shoot a video for an upcoming story. We talked about how online video helps shape there business and how Viddler assists them by providing a fast, customer friendly online video platform.
Starting video production for your online videos can seem overwhelming. Doubts that you have the ability or budget to produce high quality content that will result in sales and conversions is normal. We have recently launched a web series, Viddler Academy, with the intent of educating and assisting businesses to get started making great content with only the essential resources. Incorporating online video into your business model is vital to your ultimate success showcasing your product or service. We naturally want to help you achieve your goals. On November 17th our company videographer, Matt D’Avella, will be hosting a webex presentation going over the basics of video production.
Learn about:
At the conclusion Matt will answer some user submitted questions. Please send all questions to webex@viddler.com with the subject “Video Production Questions” before November 16, 2011.
Registration Opens: November 9, 2011
Registration Closes: November 16, 2011
Webex Date: Thursday November 17, 2011 @ 2:00pm EST / 11:00am PST
We will distribute a video recording of the webex to everyone who registers.
Space is limited so please register today to secure your spot!
Welcome to Episode 2 of our new web series, Viddler Academy. In this episode we will dive into some of the essential equipment you will need to produce high quality video content. We will talk about the most important tools you will need including a camera (of course), lighting, audio, and a tripod. A small investment can go a long way in creating high quality content to really show off your business.
Looking for more information on how to create better video content for your website or blog? Stay tuned for more episodes of Viddler Academy and future Webex presentations by our very own Viddler videographer, Matt.
On November 15th and 16th, Viddler will be participating in the Internet Summit 2011 Conference in Raleigh, North Carolina.
Our very own Co-founder and Vice President, Donna DeMarco, will be sharing her special brand of thought leadership as she presents on Strategies for Selling with Online Video at the E-Commerce Marketing Trends session. Take advantage of a special Viddler registration discount to hear Donna and other industry experts representing brands such as Google, Microsoft, ESPN, IBM, Yahoo!, Buddy Media, and many more over the course of the event. Also a keynote from Top rated SXSW keynote and ‘Social Media King’ Gary Vaynerchuk. We hope that you will be able to attend and visit with us.
For those who can make the Internet Summit 2011 conference, Viddler is offering an exclusive VIP promotion code to all of our users to receive $50 off registration. Enter VIP code: VIDDLER when you register!
While you’re there be sure to check out Viddler co-founder Donna DeMarco’s presentation in the online video strategy session.
Make sure to follow Internet Summit on Twitter @internet_summit #ISUM11 and Facebook.
Last week Darryl Rentz led a webex discussing how ad integration can help you generate revenue from your online video content. Darryl discussed industry statistics in this new medium and the solutions that Viddler provides to optimize your advertising revenue. Watch below a recording of Darryl’s presentation. If you have question please contact darryl@viddler.com.
© 2012 Viddler, Inc. All rights reserved.
WordPress Hosting by Page.ly
