It’s Monday and I have yet another example of why music videos evoke emotion, inspiration, and a ‘can do’ attitude.
Music videos allow not only musicians to express themselves, but visual artists to express themselves. Creative techniques and unique themes stand out from the crowd. The following video by In Case of Fire is a great example of this artistic creativeness.
First of all, it was commissioned by Radar Music Videos (subscribe). As we’ve mentioned before, they unite musicians with directors to create low budget, high quality independent music videos. Low budget just means it didn’t cost $2 million to make a 3 minute video, and high quality results in something more creative than scantily clad girls dancing around. Yes, high definition, RED cameras, and all that fancy gear is usually involved too.
This music video is for the track “Enemies” by In Case of Fire. While there may be an underlying conspiracy theory regarding the export of resources to foreign lands, I’d prefer just to focus on the creative aspects of the video.
There’s a great combination of 2D and 3D animation as well as recorded video in this music clip. Sure, it’s a little bizarre ans surreal, but that just makes it all the more interesting. Paper cutouts of people carving up a turkey is certainly ironic!
About the band
In Case of Fire (ICOF) is a 3-member alternative rock band from Northern Ireland in the United Kingdom. It consists of Steven (vocals and guitars), Colin Robinson (drums and percussion), and Mark Williamson (bass guitar).
They recently won the Kerrang! Award for “Best British Newcomer” and their single “The Cleansing” will be re-released on October 26th, 2009, with two new exclusive b-side tracks.
In Case of Fire’s music can be purchased at Amazon UK, Amazon US, iTunes (opens iTunes).
Discover more about ICOF on Twitter, Facebook, and MySpace.
Remember: If you’d like to suggest a video for a feature on the Viddler blog and front page, then please send me a message, link it up in our forums, or just comment on this post.