Viddler

On November 15th and 16th, Viddler will be participating in the Internet Summit 2011 Conference in Raleigh, North Carolina.

Our very own Co-founder and Vice President, Donna DeMarco, will be sharing her special brand of thought leadership as she presents on Strategies for Selling with Online Video at the E-Commerce Marketing Trends session. Take advantage of a special Viddler registration discount to hear Donna and other industry experts representing brands such as Google, Microsoft, ESPN, IBM, Yahoo!, Buddy Media, and many more over the course of the event. Also a keynote from Top rated SXSW keynote and ‘Social Media King’ Gary Vaynerchuk. We hope that you will be able to attend and visit with us.

For those who can make the Internet Summit 2011 conference, Viddler is offering an exclusive VIP promotion code to all of our users to receive $50 off registration. Enter VIP code: VIDDLER when you register!

Click here to register!

While you’re there be sure to check out Viddler co-founder Donna DeMarco’s presentation in the online video strategy session.

Make sure to follow Internet Summit on Twitter @internet_summit #ISUM11 and Facebook.

On September 28th and 29th, Viddler will be participating in the Digital East 2011 Conference in Tysons Corner, Virginia.

Our very own Co-founder and Vice President, Donna DeMarco, will be sharing her special brand of thought leadership as she presents on Strategies for Selling with Online Video at the E-Commerce Marketing Trends session on September 29th. Take advantage of a special Viddler registration discount to hear Donna and other industry experts representing brands such as Google, Yahoo!, LivingSocial, Gowalla, Yelp!, CNN, AdAge, and Cisco a over the course of the event. We hope that you will be able to attend and visit with us.

For those who can make the Digital East 2011 conference, Viddler is offering an exclusive VIP promotion code to all of our users to receive $25 off registration. Enter VIP code: VIDDLER25 when you register.

Click here to register!

If you can not attend, please visit the Digital East Video page to participate and interact with the conference attendees. A representative from Viddler will be present at Digital East both days to record live answers on hot topics at this years conference. Make sure to visit the page and record some of your own thoughts directly from your webcam. Viddler’s Digital East Video page allows you to virtually interact with the attendees of the conference no matter where you are located.

We hope you enjoy the event.

Viddler in collaboration with TechMedia is excited to present the Digital East 2011 Community Video Page.

The Digital East 2011 conference, taking place just outside Washington DC on September 28-29th, promotes thought leadership on the latest digital marketing and business best practices through presentations from over 100 industry experts representing brands such as Google, Yahoo!, LivingSocial, Gowalla, Yelp!, CNN, AdAge, and Cisco among others (including Viddler!).

Visit the Digital East 2011 Community Video Page to record your thoughts on the hottest topics in digital media including online and mobile advertising, analytics, e-commerce, and social media. Every week we will ask the community a question. Record your answer and become a part of the Digital East community by interacting with thought leaders and other conference attendees.

Read the weekly question and click the “Record your answer” button. Enable your webcam. Record, save, and upload your answer to the video page. Interact with other videos through Viddler’s in-video commenting feature by clicking the + icon within the player or just click the “Like” button. Check back every Monday for a new topic of discussion and new question. Please make sure to state who you are and where you are from!

For those who can make the Digital East 2011 conference, Viddler is offering an exclusive VIP promotion code to all of our users to receive $25 off registration. Enter VIP code: VIDDLER25 when you register!

Click here to register!

While you’re there be sure to check out Viddler co-founder Donna DeMarco’s presentation in the online video strategy session.

If you are interested in building a custom video page for an upcoming event please email ian@viddler.com.

Even though YouTube has become the industry standard and has proven to be the platform for viral sensations, Zachary Sniderman of Mashable points out “There are plenty of other high-quality video platforms with competitive features for specialized markets.”  Viddler is mentioned along with Blip.tv, Vimeo, Flickr, Veoh, DailyMotion, and yfrog.  Mashable highlights mostly free services as alternatives but gives the nod to Viddler as the go-to video platform for player branding and other business tools.

Viddler:

What it is: Billed as a way to build your brand, Viddler is more geared to companies and corporations than homemade video.

Features: With the business focus comes business tools — Viddler lets users access analytics, customize their video players, distribute to iTunes, place comments within the video and even monetize with Viddler’s adworks tool.

Why Viddler?: If you’re a brand looking to up your video content, Viddler provides a stable starter kit with an array of support features.

Read the full article on the 7 Youtube Alternatives and let us know how you feel about YouTube vs. other digital video platforms.

Charlie Sheen has taken to the social web to build a loyal following that is impossible to ignore.  Celebrities in the past have been able to push their message via social networking but no one has had the immediate success like Sheen.  By making the transition from Twitter to digital video his manic message has fully exploded and the public cannot look away.  It is important to take notice how digital video has allowed Sheen to escalate his following and create a deeper connection with his audience.  How can we extract these basic principles and apply them to your own small business model?  Let’s set aside the catch phrases and comedic value for a minute and look at what Sheen has been able to accomplish with the social web.

Sheen took to Twitter like a mad man, gaining 1 million, yes million, followers within a 24-hour timeframe.  He now has over 2 million followers!  When Ustream.com approached Sheen to do a live video cast from the “Sober Valley Ranch”, Sheen jumped on the opportunity faster than his need to drop a #tigerblood hash tag.   “Sheen’s Korner” was then created and to no surprise was wildly popular from the get go.  600,000 viewers on night 1 followed by 2 million, yes million, viewers on the following episodes.  Now let’s pretend for a second that Sheen is selling a product/service or even promoting a charity.  Ok stop laughing now.  By using the vehicle of digital video Sheen has been able to spread his message like wildfire.  Sheen has invited us into his home, his life, and his wonderfully manic mind.  Now when Sheen was primarily using Twitter to spread his message we all knew this was something “special”.  When Sheen started to appear on national talk shows though this experience came to life.  It became more of a reality.  We were able to connect with what was going on with Sheen in a different way.  That wall between text and visual was broken down and the experience was taken to an entirely different level.  Yes his tweets painted the picture but when I saw it on video a whole different dimension unfolded and I was immediately engrossed in everything that is Charlie Sheen.  Like any train wreck, you just can’t look away.

Now let’s revisit the crazy idea of Sheen promoting something of actual value, besides comedic.  Stop laughing.  If we take out the basic principle of how Sheen used digital video to connect with his audience, we can apply it to all small businesses.  I say small because Sheen is a one-man operation himself.   Digital video let’s us connect with our audience.  It allows us to break down that wall, look our potential customer in the eye, and spread our vision in a more personal fashion.  Sheen has done an unprecedented job of marketing himself through the social web and even though “crazy”, we must not ignore his accomplishments.  We all must look at the principles of Sheens success and apply that to our own business model.  Digital Video has allowed Sheen to engage his audience and build a loyal following.  That is the exact intention of any company looking to grow their customer base.  Potential customers want to feel comfortable and what better way than looking them in the eye and expressing your message. Why not use the same methods to engage your own audience?