Viddler

• Customize the look and feel of the video player; maintain consistent branding for your company. Overlay your company logo into the player, and send click through traffic back to your site.
• Create relationships with the ad networks that you want to work with. ELIMINATE the possibility of competitors ads on your video page – or a skateboarding duck ad on your product demo. Maintain full control of the ad placement.
• Build custom applications that are tailor made for your business directly with our robust API.
• Control the privacy of your videos by whitelisting selected domains. Make sure your videos are only displayed on the sites you want.
• Keep the focus on your video content. No related competitors videos shown on your video page.
• Focus on your content, not file size. No constraints. No file size limitations.

We at Viddler feel that the burgeoning demand for online videographers is just getting started and that it may very well prove to be the best time to be a producer of video since the dawn of television.

With thousands of customers now using our platform we’re keenly aware of their needs and one of their most important priorities is to represent themselves with professional quality video online.

It is true that we now live in a world where anyone can grab a sub-$100 digital video recorder and make and publish a video to the web. But we feel that is the bottom bar and that businesses should be aiming a bit higher. The quality, creativity, and execution of your online video could make a big difference for your business and a reliable, talented online videographer can make it all happen.

I say online videographer, rather than just videographer, because over the last 6 years of our history we’ve seen that some videographers still haven’t adopted the best practices of sharing video online. We’ve worked with otherwise very talented people who – at the end of the day – deliver a “DVD quality” video file that sometimes weighed in at over 15 Gigabytes! Today’s online videographer can deliver the same quality product at a fraction of the size, in a fraction of the time, and at a fraction of the cost of yesterday’s methods.

The online videographer that we feel is poised to ride the wave of online video hitting the mass market for business is the one that thoroughly understands how video is distributed online. One that understands how videos are now consumed on desktop computers, the plethora of mobile devices, and even on HDTVs in the living and conference room. These are the professionals that deliver videos on budget with the same flare we’ve come to expect from larger companies like Apple. The kind of professionals that can deliver a Super Bowl ad on a family-vacation-sized budget. These guys get it. And they’ll represent your business well.

The tide is rising and we think the hardware, software, related tools, videographers, and businesses alike are all positioned extremely well to benefit from the boom of online video.

If you’re a business that would like to benefit from online video consider signing up to Viddler. We can help. If you’re a videographer with the skills and resources to product great videos – please get in touch with us.

Photo credit: Movieing Memories

McGraw-Hill recently released a case study involving their Connect program that uses digital course management tools in the classroom to improve the learning experience for it’s students. McGraw-Hill has found that the use of digital course management tools directly benefits students and instructors effectiveness.

Some powerful statistics:

• Students using Connect show an average grade increase of more than five points, often equal to half a letter grade
• In classes where instructors use Connect, student retention rates increased by an average of nearly 23 percent; and
• Connect’s automatic grading and instant feedback functionalities allow instructors to drastically reduce administrative time – in some cases by nearly 90 percent – leaving more time to prepare and refine lessons, spend one-on-one time with students, and, ultimately, cover more key concepts and critical material in class.

Read the full press release here!

Learn more about the Connect program!

I am very passionate about the use of video and it’s ability to help merchants sell their complex products online. As we all know, some products are not so cut and dry. It has been a huge obstacle to sell certain complex products/services online because a shopper is not able to fully analyze what they are looking at. Whether it is the feel of a sneaker on your wide foot or the way that dress just happens to make you look fat. Sometimes that complex product might just be yourself. Gaining trust from you prospective client is a lot easier when you can actually talk and engage with them rather than posting a picture of yourself with that wide grin smile and a blurb about how great you are.

British retailer Marks & Spencer is using video on its site and is finding that visitors who watch video stay on the site twice as long, says Forrester Principal Analyst Martin Gill in this interview with Beet.TV.

Viddler Subscriptions allows you to get paid when viewers watch your videos.  Easily upload a video or series of videos, set up your store and start making money today!  Check out this awesome article where The Hubble highlights our Subscription tool.

Last week our President Rob Sandie and fellow team member Darryl Rentz headed to NYC to attend Streaming Media East 2011.  Rob had the opportunity to sit down with Beet.TV to discuss Viddler’s storied history, present, and bright future including value added services such as Contest Manager and Subscriptions.

Watch the full interview below and read the full article at Beet.TV that also discusses Viddler’s partnership with Gawker Media.

Technology is moving fast.  Duh.  It is pretty much impossible to have the “newest” or “best” of anything these days.  The second you justify spending your hard earned cash on any piece of technology, what seems to be a day later the newer, faster, and better version appears on the marketplace.  As of pretty much a week ago, when Engadget (www.engadget.com/video/) released video’s showcasing the new iPad2, I thought the iPad was the coolest thing ever.  No joke, really EVER.  Now, it is a complete after thought.  But, do we sit and sulk that what we paid for 6 months ago is now out dated and the new version is now being sold for the exact same price?!?!  Yes and no.  Yes, I am definitely sulking that my once shiny new toy is now dated.  No, I am not sulking in what these new features the iPad2 will bring to the table for my industry.

I am a huge advocate for entrepreneurs and small business owners to utilize new technologies to market their business worldwide.  Technology has allowed the “little” guy to compete with the corporate giants.  No longer is there a need for large marketing budgets to deliver your message to the masses.  We now have the ability to be personal and connect with our audience in a way large corporations cannot dream off.   Through social media, blogs, and various other channels, small businesses can react to the world in almost real time, avoiding the obstacles that large corporations have built for their employees.  We are not scared to “mess up”.  If a blog post flops, we try something different the next day.  We didn’t spend two million dollars on our marketing campaign.  We just spend our blood, sweat, and tears (hopefully not too much blood).

The new iPad2, released today, has once again changed the game.  With back and front HD cameras, small businesses and entrepreneurs have been given another vehicle to connect with their audience faster than ever.  We are now armed with a portable tablet with HD video, editing, and mobile uploading capabilities.  Face to face marketing is the best way to spread your message, no doubt about it.  If only we could be everywhere at once.  Small businesses and entrepreneurs do not have the manpower; so efficiently spreading the message in a personal way is key.  Digital video has allowed us to look our potential and current clients in the eyes and show them we are human.  The release of the iPad2 today further shows that digital video is deeply embedded into our future.  It is important that we incorporate this marketing tool into our attack in order to be as successful as possible in this ever-changing world.