General Description & Requirements:
The PMM is responsible for ensuring that Viddler’s products are competitive, solve industry defined business issues, and enable broadest adoption of Viddler throughout the industry. Viddler products enable and simplify video for those using Viddler solutions directly or indirectly. With input from the evolving marketplace, Viddler users, partners, and the Viddler team, the product marketing manager will be responsible to:
• Gather data and prioritize existing and future product/feature delivery specs
• Tune, develop key messaging that demonstrates a compelling value proposition for Viddler – differentiated from the competition
• Recruit participants & manage all beta/controlled release programs for features of all Viddler products
• Ensure that all publicly released Viddler products meet or exceed client expectations
• Identify potential new market verticals and client profiles best suited for Viddler solutions
• Enhance sales and channel productivity by delivering sales support and tools including product/technical training, competitive strategy and analysis, customer and partner presentations, white papers, case studies, data sheets, proposal templates, messaging templates, etc.
• Build relationships with key customers, video publishers, bloggers, videographers, developers, hosting cos., and/or miscellaneous video vendors. Lever those relationships to provide insights to Viddler regarding their future product plans while driving technology & marketing partnering opportunities.
• Conduct industry analysis; drive requirements for new functionality and/or enhancements to existing Viddler offerings. All Viddler offerings (product or service) must be viewed as pertinent, customer centric, and key for the business users considering or already using Viddler.
• Work with the Viddler marketing advocate on press releases, targeted media outreach and analyst relations.
• Seek out media placements (both advertising and editorial), speaking and exhibiting opportunities and collaborate with content experts speaking at online or in-person events
• Enhance sales and channel productivity by delivering sales support and tools including product/technical training, competitive strategy and analysis, customer and partner presentations, white papers, case studies, data sheets, proposal templates, messaging templates, etc.
• Provide product marketing support: including activities such as product release deliverables and product specific support at industry conferences, trade shows, seminars, sales events.
Qualifications:
• BA/BS
• 4+ years B2B product marketing experience
• Proven ability to plan and lead marketing projects from concept through implementation
• Proven ability to successfully multi-task.
• Proven results in managing successful demand-creation and awareness programs, including sponsorships, trade shows, and events.
• B2B selling or marketing experience in the SMB marketplace
• Proven project management experience working under multiple deadlines and within budget.
• Passion for video technology.
• Excellent written, verbal and organizational skills