Eating Our Own Dog Food

Viddler’s an online video company, plain and simple. What we take pride in, however, are the unique things that we empower people to do with their content. By giving our users an added level of control, customization, and functionality, we’ve developed a valuable and one-of-a-kind video platform. We’ve created a video service that’s perfect for establishing a brand, building off of the philosophy that embedded video should be an extension of one’s own site and personality, not a traffic-sucking portal to a third party service.
Our team is dedicated to building and refining these tools, so much that we’ve never really had the chance to fully utilize them for our own purposes. I was brought onboard to help with this, and ever since I joined the team I’ve been struggling to properly name my role. I was given the title of Video Wizard, but as I’ve said elsewhere I can neither perform magic nor grow a beard, so that never felt appropriate. So what am I? Am I an internal video producer? A new media marketer? A multimedia liaison?
The answer, I’ve found, is much less glamourous: I’m a professional eater. Unlike my peers Takeru Kobayashi and Joey Chestnut, however, you won’t find me devouring mounds of hot dogs or chugging pitchers of beer—at least not professionally. No, I’m the guy eating a big ol’ plate of dog food poured straight from a bag with Rob‘s face on it.
I’m constantly inspired by all the different ways individuals are using Viddler to grow and enhance their brands, and I’ve set out to do the same for Viddler itself. So far I’ve used our video platform to promote our existing services, announce product launches, and showcase our fantastic customers. The next step is to use video to enhance and clarify the information on our existing static webpages.
Introducing Viddler Help videos. Over time I’ll be adding videos to the various support documents in the Viddler Help section. They’re designed to be short and to the point, providing quick and clear answers that waste as little of your time as possible.
The first one—a quick overview of how to get HD to work on Viddler—is embedded below. Hit me up in the comments if you have any specific help section items that you think could be better clarified by a video, or if you think there’s anything in particular that could benefit from a longer-format screencast.
Woof woof, y’all.
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Colin Devroe says
July 7, 2010 - 3:58 amMmm, dog food. Nom nom nom!