Viddler

Here’s the deal: people love play buttons.  They just can’t help but click them.  Users enjoy interacting with rich media on the web, and that’s part of the reason we’re so passionate about online video.

The play button on our player is no exception, and when visitors go to the page for our B2B services, they’re greeted by a bright and shiny version of the Viddler player.  The play button just sits there, its oh-so-temping triangular shape just begging for attention.  “Click me,” it whispers seductively.

The only problem is that prior to today, the player on that page wasn’t a player at all.  It was just a screenshot of our player. But as you can see from the heatmap above, we quickly realized—thanks to tools like Crazy Egg—that people were still trying to click play.  And they couldn’t help it.  Play buttons are sexy.

It became clear that the screenshot-where-mouse-clicks-go-to-die couldn’t be allowed to stick around much longer, and so I set out to replace it with an actual video.  Today I’d like to share that video with you.  It’s a quick and simple overview of what Viddler B2B is all about.  Enjoy.