SubscribeViddler Spotlight: Wine Library TV
Last week I had the privilege to sit down and interview Gary Vaynerchuk about his show Wine Library TV.
Gary’s the kind of guy who completely immerses himself in the things he’s passionate about. His office sits atop two stories of wine, inside is enough valuable Jets memorabilia to open a small museum, and scattered throughout the room you’ll find all kinds of video equipment that is used for his show. Anyone who passes through his doorway encounters two giant crates of WLTV-branded armbands that say “Bringing The Thunder” on them; one right outside his door, and one right inside his door. The man loves armbands.
Walking into Gary Vaynerchuk’s office is like walking onto a TV set. “Oh wow,” you think. “I’ve seen this couch before. It looks so much smaller in person!”
But despite the cameras, the lights, and the familiar set pieces, you quickly realize the biggest difference between Gary’s office and a television set: Gary’s office is a place where real things get done.
He’s constantly hustling. In the short time we were there he handled several meetings and filmed three videos (not including ours). No spare moment went to waste. In the few extra minutes he had while we set up our lights and cameras, he hopped on his computer and engaged with his fans, responding to emails, replying to tweets, and even snapping a picture for his DailyBooth account.
At Viddler, we’re infinitely grateful that Gary has brought this passion and work ethic to our video platform. He’s played a role in using Viddler to promote his personal brand, his best-selling book, and even his sports heroes. But Gary’s flagship show, Wine Library TV, is possibly his most impressive use of Viddler. Just a few weeks ago, Wine Library TV surpassed 900 episodes, and Gary shows no signs of stopping.
To share how all of this got started, and how video continues to add value to Gary’s businesses, I created a video profile where Gary discusses WLTV’s beginnings and the long-term impact the show has had on his life. I hope you find it as inspiring to watch as it was for me to make.
Bonilla Photography says
August 23, 2010 - 10:54 amGary is an inspiration! I wish I could be as productive as this man. I will continue to watch him with interest and try to model after his marketing style. Thanks for the inside look.
Mark says
August 24, 2010 - 3:29 amWow! He's a great entrepreneur because he managed to expand his business into so many different areas. Super guy!
LadyUmbrella says
August 24, 2010 - 7:06 amGreat video..Gary is one hell of a guy and has been a source of much motivation…His hustle ethic and lack of sugar coating makes him a modern day hero for those with an entrepreneurial streak in them.., keep on hustling and the Jets will be yours…LadyUmbrella (Rob)
Anthony Thompson says
August 24, 2010 - 10:54 amVideo was very well put together. Were DSLRs used for all cameras in this production? Was the hand-drawn effect hand-drawn in Photoshop or something similar?
Billy Disney says
August 24, 2010 - 6:26 pmThanks, guys!
@Anthony – We used a 5D Mark II and a T2i. I animated the hand-drawn part by hand, using Sharpies and standard printer paper. Each page was then scanned, converted into an image sequence, and then tweaked using filters in Final Cut.
Kevin Stanton says
August 25, 2010 - 5:03 amWhat is the name of the song in the beginning of this epicly awesome video?
This post was mentioned in Technically Philly » Startup Roundup: myYear...
August 25, 2010 - 7:58 am[...] Viddler interviews podcaster and Internet superstar Gary Vaynerchuk. Vaynerchuck uses Viddler exclusively to push out his popular Wine Library podcast about, um, wine. [...]
Billy Disney says
August 25, 2010 - 8:09 am@Kevin – Four Leaf Clover by Olive Musique. It's a royalty free track I got over at Premiumbeat: http://www.premiumbeat.com/royalty_free_music/son…
Stephen Nguyen says
August 26, 2010 - 9:46 amI love the editing, the video quality, and the pacing of the video.
Thanks Viddler. (this is my first thing from viddler i've ever seen i think…)
keep it up!
Alex Zahnweiss says
August 27, 2010 - 9:36 amThe amount of intent he does his work with is amazing. His success is definatly not based on luck but pure passion and work ethic.
"The wine world needs me!"
He really is a fun and cool guy bringing down wine for normal people. Love it.
Andrew Mooers says
August 29, 2010 - 8:33 amVideo helps connect with viewers. Unlike a box of images, some copy, real estate video puts it all together and audio is 40% of the video if captured at the property, at the community event.
Beverly Brown says
August 29, 2010 - 11:50 pmI'm into videomaking and scriptwriting too. Gary is an inspiration!
Nalay says
February 17, 2011 - 12:38 pmI love this guy! He shows, that with passion and power you can reach everything you want.
anita Clark says
February 7, 2012 - 6:44 amReal passion at work…he's truly an inspiration to anyone trying to be a successful entrepreneur!