Viddler

These days you have to be innovative to stay ‘in the game’. This is especially true with technology. Nikon released a DSLR that had a “hi” ISO of 102,500, then Canon released a camera with an equivalent ISO range. Competition is good for consumers.

Ricoh has definitely brought something new to the consumer camera industry. A camera with interchangeable lenses AND sensors. Yes, the sensor and lens are combined into a slider package that fits in to the Ricoh GXR.

Ben Stevens from Which? (subscribe) gives a brief overview of this interesting camera system from Ricoh.

About Which?

Which? is a product-testing and campaigning charity based in the United Kingdom. Even in such a connected world I hadn’t heard of them until a few days ago. Michael Young founded the charity in 1957 after the wars in Britain had ended and much of the population embraced consumerism.

Basically, Which? offers everything a person could want or need to know in magazine or online forms. Product reviews range from toilet paper to cars. They offer legal service, product price comparisons, a digital store, local business search, advice on topics from greener living to your rights with the law, and much more.

There’s so much knowledge available from Which? that you’ll probably end up with a masters degree by the time you’re done absorbing it all. Thus, the video featured today is just a tiny fraction of what they have to offer.

You can discover all of this information at which.co.uk. @WhichNews, @WhichTech, @WhichCampaigner, @WhichMoney, and @WhichCar are the Twitter accounts that offer information and advice from Which?.

Remember: If you’d like to suggest a video for a feature on the Viddler blog and front page, then please send me a message, link it up in our forums, or just comment on this post.