I recently had the pleasure of chatting with Zach Onisko, Director of Product Design at Branchout. Branchout is a forward thinking company utilizing social media to connect people in search of employment. During these hard times, Branchout is helping people easily find jobs by networking with the people around them via Facebook. Check out the great interview below and visit Branchout today.
How did BranchOut come together?
Great question! The idea for BranchOut developed when founder Rick Marini was contacted by a friend who wanted an introduction for a sales lead. Rick wanted to use Facebook to see who he knew at the company in question. That search capability was not yet available, so Rick asked our Director of Engineering to build it. He did and we immediately knew we were on to something. BranchOut officially launched in July 2010.
What is the mission of BranchOut?
BranchOut is the largest professional networking service on Facebook. BranchOut users leverage their Facebook friend network to find jobs, source sales leads, recruit talent, and foster relationships with professional contacts. BranchOut also operates the largest job board on Facebook with over 3 million jobs and 20,000 internships. We fundamentally believe BranchOut will change job search, recruiting, business introductions and professional networking by allowing users to fully utilize their social network.
We are a free application for anyone interested in professional success. All BranchOut users create a professional profile that includes their work history and education. So personal information, (like photo albums and status updates), aren’t included in BranchOut profiles. BranchOut also offers endorsements and career badges, which friends and colleagues give to one another as a way to acknowledge skills and accomplishments.
How has the use of video contributed to the growth of BranchOut?
We determined that close to 25% of our new users watch our “How-To” videos on Viddler. We have a light box that appears over our dashboard with a 30 second video. All of our top videos play on Viddler. Obviously, we are pretty big fans!
How has Viddler helped you have complete control over your videos?
Viddler has helped us control the look and feel of the player. We moved to Vddller when YouTube started putting ads in all of our videos. We’ve tried other video providers, but thanks to our trusty Viddler representative, we’re now saving thousands of dollars a month!