Music WILL make or break your video

By Huckleberry / Tunefruit.com

I’m sure all of you out there know that you need to have music in your videos. And I’m sure that you also know that music can help set a mood. In a previous post we referenced the song “Eye of the Tiger” from the training scene in Rocky. It’s an epic song for an epic scene. But, wait! When was the last time that you’ve seen Rocky? 10? 15? 20 years ago? Check out the scene.  r

It’s actually a really lame scene by today’s standards. But is “Eye of the Tiger” a lame song? Well … yes, but it still creates visions of glory and greatness that is very difficult to put into words. In fact, it’s impossible to put that fighting feeling into words, and this shouldn’t really be news to anyone. Music is its own form of communication. But, how do we know that for sure? Well, aside from being real life musicians here at Tunefruit, we sent our intern into the depths of the local library to pore over scientific journals to get the skinny on how, and why, the right music does crazy things to the brain; something you just can’t get from any other form of communication.

Here are the three things we found:

1. A World Is Created
If you’ve ever studied even the basics of music theory, then you know that music has structure. From the listener’s perspective, it’s all happening subconsciously. The brain takes all that sound and creates structure. Every part of the music, from rhythm to timbre to pitch, creates a new world of sorts that subconsciously sets up expectations for the listener.

2. Emotion Is Evoked
This one gets more complicated; in fact, there are hundreds of VERY LONG journal articles about it (just ask our intern). But, to try and simplify this, let’s just say there are some structural components of music that create universal emotions, in addition to the fact that memories are affiliated with songs!

m3. Motion, Itself, Is Perceived
This one is really cool and was kind of a “duh” moment for us. … Experiments have shown that the same parts of the brain that deal with motion light up while listening to music. It’s kind of why people dance! This one also gets REALLY complicated, but it’s safe to say that the right music can create the same feeling of riding a roller coaster, or some other abstract motion that we don’t have similes for … that’s pretty powerful!

We’ll revisit these ideas, and more, with some details and cool examples in the future … assuming our intern is still alive down in the depths of the library! But until then, I hope that you’ll be thinking more about the music you’re using in your videos. And don’t forget how easy we make searching for that music: Here is a quick link back to our previous blog that explains our search.

About the Author:
Huckleberry (@tunefruit) hails from Connecticut. After a short stint of walking the streets of NYC at 4 a.m. (with a tuba), he finally had enough dough for a bus ticket to Atlanta where he graciously accepted the job of “overworked, underpaid intern.” After all, what’s a berry gonna do with money? Check out their Website: www.tunefruit.com.