Vlog It: Part 3

Today is the time of virtual reality; video blogging (vlogging) is one way to offer viewers a three-dimensional experience anytime, anywhere. Diving into a vlog head first can be a little intimidating, so we hope this three-part series of posts provides a bit more depth on video blogging so that you can decide if it’s a good fit for you and your business. 

Did you miss Part 1 or Part 2? Click the links to get up to speed.

By Al Gomez

Part 3: The tools to vlog

1.     Lights

Proper lighting—placed behind the camerais key. Lighting can be expensive so a great alternative, believe it or not, is the natural light from the sun. You don’t have to shoot outdoors, but if you position yourself in the right way near a window, it’ll work just as well.

2.     Camera

The camera you have now is just what you need to make your video blog. Although high-end cameras produce more vivid images, a few simple strategies will make the most out of the equipment you currently have – start by choosing editing software – here are a few choices:

  • Blender (www.blender.org/download/get-blender)
  • DVD Knife (www.vcsoftwares.com/dk.html)
  • DVDVideoSoft Free (www.dvdvideosoft.com/free-dvd-video-software.htm)
  • Movica (sites.google.com/site/vanibhargav/movica)
  • StashSpace (www.stashspace.com/index.stm)
  • StoryBoard Pro Software (www.atomiclearning.com/k12/en/storyboardpro)
  • Vivia (vivia-video.org)
  • Additional recommendations can be found here: (http://download.cnet.com/windows/video-editing-software)

3. Action (audio in this case) 

Since your goal is to make people hear you, one of the more essential pieces of equipment to pay attention to is your audio. Several good camcorders out there have a microphone import. You’d need to then purchase the external mic to plug in and you’ll be good to go. For cameras without the import, you should record the audio portion to a separate, reliable piece of equipment and later integrate it into your video clips with software – here are a few options:

  • Audacity (audacity.sourceforge.net)
  • Power Sound Editor (www.free-sound-editor.com)
  • Wavosaur (www.wavosaur.com)
  • WavePad (www.nch.com.au/wavepad/index.html)

At the end of the day, content is king. No matter how high quality your audio or video is, if your content is lackluster it won’t captivate your audience in the necessary way to properly convey your underlying message.

Author bio:
Al Gomez is Founder of DLinkers SEO Agency and has worked with various website industries since 2007. He provides SEO services and consulting, and also manages his own SEO blog. You can follow him on his Twitter handle @alseoblog.