Viddler

About this Project

First, let me take some time to introduce myself, my name is Jeff Johns (@phpfunk on twitter) and I started here at Viddler back in May. One of the first projects I received in front of me after fetching everyone’s coffee, sharpening pencils and going on soda runs was a little project called Adworks.

Adworks has evolved day-to-day here at Viddler from a very simple concept for placing advertising orders online to what it is today; a self-service system that serves multiple facets.

The project has taken me a few months, from learning about ad servers, placements, insertion orders, etc.; to actually designing and coding the application. I also had the opportunity to do the marketing and the intro video for this product as well.

It has been quite a challenge, but quite a reward at the same time. I actually already have a to-do list of about 30 items that we will release at various stages as upgrades for this application. Stay tuned for some exciting times in video advertising, if you’re into that sort of thing

Now for my starchy white collar side to take over and explain what Adworks is as of now and what it will become as time moves on.

It’s Official

Adworks launched on September 29th, 2009 as Viddler’s advertising platform for business customers, partners and advertisers.

Adworks has a unique viewpoint to advertising as it caters to three separate customers. We have focused our platform on our business customers, partner network and general advertisers and agencies. Below is breakdown of what can be done by type and what is coming up next for each.

Business Customers

We put a lot of the launch focus for our business customers first. Our business customers can use Adworks to help offset the cost of their business account fees. You have complete control over what you charge your customers for CPMs and you only pay us an ultra-low CPM fee, you don’t even have to disclose your CPM to us, in fact we don’t want to know. Sell your shows at the CPM you can get, the higher the CPM the better for you.

You can set campaigns for all your shows at once or just specific shows. We have a full reporting suite to download your impression reports and click-thru rates so that you can report back to your advertising customers. You manage your entire account, we just give you the tools to get in, get out and collect revenue.

Business customers can also create campaigns over our partner network. If you feel so inclined you can advertise your product on any one of our top-notch partner shows.

To use the business tools you will need to have a business account. To read more about what a business account offers you as a customer click here.

Advertisers, Agencies and Partners

These three types of clients all have access to our entire robust catalog of top-notch publishers. You can create campaigns for yourself or your clients using the Adworks application.

You can keep your campaigns separate so you can easily find what you are looking for per client or per advertising campaign.

You have access to our reporting suite to download impression and click-thru reports for any campaign that you schedule. All your campaigns will appear within this tool. They are broken down into three categories: Active, Pending and Completed.

If you are interested in applying to become a partner or would like to read more information about what a partner is, you can do so by clicking here.

What’s Coming Up Next for Adworks

After launch of the first version of Adworks we started to prioritize goals for the next release of our advertising application. Below is a high-level list of what’s coming in the weeks to come:

• More robust reporting tools
• Forecasting tools
• Revenue sharing integration for partners
• Better creative support
• Copy, reuse and auto-renew campaigns
• More control over your Adworks account settings
• Support for our reseller customers

Questions?

If you have any questions about this service or would like to let us know how we can make the product better please feel free to drop us a note using the feedback form provided by clicking here.

Thanks for reading and I’ll talk to you soon.