Are you using your best marketing resource? Most hospitals aren’t.

Are you using your best marketing resource? Most hospitals aren’t.

We recently looked at the data of a top 100 hospital client of ours and saw that for the past five months, over 50% of their 10,000 employees are engaging with the hospital’s informational and promotional videos. Why is this important? Because over 5,000 employees engaged and informed, shared hospital success stories, allowing them to tap into a huge marketing asset - their own employees. Now there's over 5,000 people in house who are equipped to share success stories within their personal networks. Employees who remember and share those success stories generate new referrals, new patients and increased services. It's…read more >
The Viddler Journey

The Viddler Journey

Viddler’s original “brag line” is that we’ve delivered billions of views, on millions of videos, for thousands of clients, in hundreds of countries around the globe. Thinking back over the past decade of delivering on this promise, there are some outstanding clients that marked our journey from being a user-generated content “destination site” (think YouTube) to our role today—a secure video portal for interactive sales training. Hindsight is always 20-20. There are things we developed back then that make interactive video training a powerful experience today—even if we didn’t know it at the time! (One of these was our patented…read more >
Leader of the Pack?

Leader of the Pack?

There are many popular misconceptions about wolf packs, especially when we over-simplify phrases like “alpha male” or “alpha female” and use them to explain human interaction and teamwork. However, that doesn’t mean we can’t learn something from the way hunting animals rely on each other to survive and even thrive. Case in point: The photo in the Snopes piece is from a BBC documentary that points to the alpha female clearing a path through the snow, to save energy, making it easier for the rest of the pack to get through. She’s clearing the path. That example of literally “leading…read more >
People Hate Change (and What Can Be Done About It)

People Hate Change (and What Can Be Done About It)

It’s normal to be change-resistant. Think about some over-used sayings. ”If it ain’t broke, don’t fix it.” “Leave well enough alone.” “You can’t teach an old dog new tricks.” Marty Rubin famously quipped, “It’s not easy to change things. Things fight back.” The point is, we all resist, even when we know better. There are lots of reasons why we resist change, according to the Harvard Business Review. We resist because it’s different and unknown. It puts us outside our comfort zone. But it also allows us to grow as human beings and in our professional lives. Charles Darwin said,…read more >
Viddler’s History of Interactive Sales Training

Viddler’s History of Interactive Sales Training

In 2005, Viddler created interactive video technology that enabled children to really engage with video. When the video character asked “where’s my lunchbox?”, the child watching could click the video on the missing lunchbox and the character would say “thank you!” As the video continued to play, various interactions, assessments really, were presented the the child. “What did you have for breakfast?” the video character asked. The child could drag and drop their breakfast items, complete with audio shout outs, onto the breakfast plate: banana, milk, toast. Ten years later, Viddler is producing technology that promotes a workflow for interactive…read more >
DeVos Just Taught Us Something New: What Influences Decision-Making?

DeVos Just Taught Us Something New: What Influences Decision-Making?

Earlier this week in DC, the Senate’s voicemail system went down. As many as 1.5 million calls per day poured in, fiercely objecting the appointment of Betsy DeVos as our next Secretary of Education. As a company committed to creating technology that facilitates learning and training, we are taken aback by the decision. We reflected how this topic relates to a bigger picture than just public education. It made us think about what influences people when big decisions are made. By many accounts, the resounding disapproval and outrage over DeVos was due to her lack of qualification. Lacking any experience…read more >
The Sharing Economy: Paying it Forward in 2017

The Sharing Economy: Paying it Forward in 2017

We’re all familiar with the sharing economy. There’s sharing your home (airbnb) or just your couch (couch surfing). You can share a car parked nearby (zipcar) or have a complete stranger share his car and drive you anywhere (Uber). These services let us share commodities, space, and other, under-utilized resources. But what happens when we start sharing knowledge? This next step for the sharing economy has enormous potential value. In his Harvard Business Review article, Michael Porter explains the concept of “shared value.” Briefly stated, in addition to focusing on profits, companies need to focus on contributing something back to…read more >
Interactive Training Basics: You Were Taught, but Did You Learn?

Interactive Training Basics: You Were Taught, but Did You Learn?

Interactive training, whether in-person or online, is just one part of the learning process. Whether you’re a professional sales trainer or a proactive team leader or mentor, you need to know how humans learn—and assimilate that knowledge into their daily lives. There are many perspectives on the learning process, but the most helpful overview I’ve found  is Noel Burch’s Competence Hierarchy. As you develop courses—video-based or otherwise—it’s always wise to consider your trainee’s journey on this path—and how to move them forward. Here’s a quick visual overview: The first two levels, Unconscious Incompetent (where you don’t know what you don’t…read more >