How to Sell Like a Rock Star

The other day, I moved some boxes and found a cache of CDs from my college days. (Remember CDs? They’re the 8-tracks of my generation, just like MPs and thumb drives will be some day.) So I dusted off my boombox (yes, yes, I know) and played Gorillaz’s Clint Eastwood. Instantly, I was taken back […]

The One Problem the Sales Enablement Industry Hasn’t Solved Until Now

In Norman Juster’s classic, The Phantom Tollbooth, many of the book’s characters obsess about measuring things. Words, colors, sounds, and numbers are just things to be sorted and classified. Real life is askew—lacking both Rhyme and Reason. Sales is in that position today. More specifically: sales enablement. Measuring detailed performance indicators has become an obsession, […]

How I Became a Flip Turn Hero

A few years ago, I signed up for a triathlon. I had one problem: I didn’t know how to swim, which is literally one-third of what a triathlon is! So, I did what every overconfident young man does: I joined a gym with a pool and jumped right in. When I started, I couldn’t go […]

College Won’t Prepare You For Sales, But This Will

According to the Washington Post, undergraduate business degrees in finance, accounting, marketing, and business management account for about 20% of bachelor’s degrees awarded each year. And now, for the first time, MBAs are the most popular postgraduate degree, surpassing Masters of Education programs. But for all those business programs, sales takes a backseat in course […]

The Best Sales Training Content in 2016

As we wrap up 2016, our team wanted to share a list of the 13 best sales training content sources we found this year to help us grow, achieve goals, and improve our performance. Check out the top books we loved, podcasts we listened to, TED talks we watched, and digital publishers we visited most […]

The Key to Making Money in Sales

Like most of America, I woke up last week to the surprise of Donald Trump as our next President. (ANNOUNCEMENT: To spare you any more election fatigue, there will be no more political mentions in this blog!) However, the event made me curious to check out some past episodes of the TV show, The Apprentice. […]

How to Create Compliance Training That People Pay Attention To

Compliance training is not something that people look forward to. While not often associated with positive thoughts, it doesn’t have to be dreaded! We’re all adults (I’m assuming) and we understand these courses are required—to prevent some serious trouble. We’re willing to comply, to satisfy these requirements. That doesn’t mean such courses have to bore […]

Why Vimeo Isn’t Enough for Online Video Training

Companies committed to training already understand how important it is to be using video. Many of these are either using or considering Vimeo to host their training videos instead of an online video training system. There are good reasons for that. Vimeo is a reputable platform. It’s cheap at only $200/year. It’s easy to get […]

No Time to Create Training Course Content? You Already Have Some!

At a recent content repurposing seminar at Liquid Interactive, I had an interesting conversation with a colleague, Linda Backo. We talked about repurposing existing content for marketing, but soon realized the same principles apply to training. Repurposing content for training just doesn’t receive as much attention as it does in marketing. Companies reuse marketing content […]