So far in our Top Five series, we’ve discussed internal marketing campaigns in healthcare settings. We’ve also learned what tools and technologies can help get healthcare content in front of target audiences. Today, we’re focusing on data science and strategy. How should healthcare marketers use data to make better marketing decisions? To learn more, we […]
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Top Five: Healthcare Content Delievery with Donna Siegfried
In our last Top 5 interview, we learned the importance of smart, grassroots-up messaging. But if a healthcare marketer posts a blog and there’s no one around to read it, does it make an impact? (The answer is, unsurprisingly, no.) So how do healthcare organizations make that impact on patients? What tools and strategies should […]
Top Five: Healthcare Internal Marketing with Northlich
As a company that helps a lot of clients with similar goals, we have the opportunity to spot industry trends. One trend we’ve seen recently: marketing departments are increasingly handling internal communications. Memos and newsletters are rewritten as internal branding. So why do healthcare organizations “market” to their staff? And, once a healthcare organization decides […]
Introducing our HTML5 Recorder
Viddler is excited to announce our new HTML5 recorder. With a streamlined recording process, the HTML5 recorder makes it easy for Viddler clients to produce simple training videos or personalized video communications. Our API-based recorder is embeddable on any URL and is mobile-responsive. It’s also fun! We can’t wait to see the cool things […]
Now that video is a top 2019 healthcare marketing trend, here are 4 things to do with it.
Happy January! Or, as content marketers like to call it, the new-year-new-trends-list month. Our intrepid marketing team has scoured the yearly listicles and noticed something we think is pretty cool. Forbes, the AMA, healthcare marketing agencies and experts everywhere are predicting a bonafide video marketing boom. Makes sense to us. According to a Cisco study, […]
2 Ways Video Can Build an “Engagement-Sustaining” Healthcare Culture
Employee engagement isn’t something you can buy. It isn’t something you implement with shiny new software or bribe into existence with discounted concert tickets. If you want real engagement, you need to build a culture that can sustain it. What does an “engagement-sustaining” culture look like? Here are two key elements: 1. Working conditions that […]
Engagement-marketing is the biggest healthcare marketing trend you’ve never heard of
If you don’t know what engagement-marketing is, you’re not alone. To be frank, we coined the term ourselves to describe a trend we’ve seen among our clients in the last year. In a nutshell, engagement-marketing programs encourage hospital staff to share marketing messages with their communities. But unlike traditional brand ambassador programs, engagement-marketing programs focus […]
Check out our free video check-up!
We’re self-improvement junkies here at Viddler HQ. Our president is a health-food guy, our director-of-production won’t sit still, and our sys admin recently installed an under-the-desk elliptical. But we’re not just trying to be our best selves. We’re always looking for ways to improve our product and services, too. That “things-can-always-be-better” attitude inspires all our […]
Hospitals hold hundreds of stories. Here’s why they should tell them.
If you’ve spent any time in a hospital, you likely have tried to read the stories on the faces you encountered- doctors, nurses, patients, caregivers. The fact is that hospitals are places of invariable drama. Everyone has a reason to be there. We know this implicitly. It’s why writers and readers and prime-time TV watchers […]
The 2 Types of New Benefit Programs that Will Keep Your Company Competitive.
Want to hire the best talent? Want to keep your best employees from running away? Here are the 2 new types of benefits your company needs to offer. The unemployment rate is at an 18 year low. There are more job openings than unemployed workers to fill them. In other words- it’s a jobseeker’s market. […]