10k employees
voluntarily enrolled in the program
60% of enrolled employees
watch each video
66% of employees
watched the most recent video within the first 48 hours
4 months
to complete ROI

Usecases:

Employee Referral Marketing * Social Media Marketing * Internal Communications

The Problem:

St. Luke’s doctors and nurses do a top-notch job of caring for patients. But they didn’t seem to know about the network’s accomplishments- no matter how many tweets the marketing department sent out. 66% of patients find their care provider through the recommendation of friends and family. When potential patients seek a care provider in eastern Pennsylvania and New Jersey, they consult the medical professionals they know personally.

St. Luke’s missed out on marketing opportunites, simply because its employees didn’t know just how the network could help their friends and families.

The Goals:

1. More word-of-mouth referrals.

2. Greater employee engagement with St. Luke’s social media accounts.

3. Greater employee awareness of St. Luke’s success stories, specialties, and accomplishments.

Our Solution:

St. Luke’s used Viddler Engage to boost it's social media numbers, and bring in new patients.

Engaging Social Media Followers:

St. Luke’s needed a platform that was expressly professional, and easy to access during work hours. That way, employees wouldn’t feel that their work cut into their personal time. With Engage, St. Luke’s could raise awareness among employees, and employees could still keep work at work. Viddler's one-click sharing integration made it easy for St. Luke's staff to share videos on their personal social media, if they chose to.

With Engage, more employees watched awareness-building content than ever before. Because more employees were watching, more employees also began sharing videos on social media. St. Luke’s follower numbers skyrocketed.

Employee Referral Marketing

Our In-player questions help us track video completion. But they also double as practice questions. Each time a St. Luke's employee encountered an in-player question, they also encountered the same type of question a family member or friend might ask about their network.

These videos didn’t just raise employees’ awareness of St. Luke’s accomplishments. They also helped employees remember and articulate why their network was awesome. That way, when an employee had an opportunity to share the best things about their workplace, they were already equipped with facts, details, and stories.

Rewards

Taylor Communications produces St. Luke’s branded merchandise. We hooked up our software to Taylor's online store. Every time a St. Luke's employee watched a video, a certain number of credits were deposited in their account on Taylor’s online store. If they shared a video on social media, they’d automatically receive even more credits. Network employees could cash in their credits whenever they wanted, for whatever item they wanted. Employees loved it- and have been eagerly submitting new ideas for more prizes.

The Results:

St. Luke’s marketing department had hoped 20 percent of network employees would participate in the program.

We achieved over 50 percent participation in the first month. That figure rose to 76 percent participation seven months later. Not only that, St. Luke’s reported a complete ROI after only four patient referrals attributed directly to Viddler Engage.