Engagement-marketing is the biggest healthcare marketing trend you’ve never heard of

If you don’t know what engagement-marketing is, you’re not alone. To be frank, we coined the term ourselves to describe a trend we’ve seen among our clients in the last year. In a nutshell, engagement-marketing programs encourage hospital staff to share marketing messages with their communities. But unlike traditional brand ambassador programs, engagement-marketing programs focus […]

Check out our free video check-up!

We’re self-improvement junkies here at Viddler HQ. Our president is a health-food guy, our director-of-production won’t sit still, and our sys admin recently installed an under-the-desk elliptical. But we’re not just trying to be our best selves. We’re always looking for ways to improve our product and services, too. That “things-can-always-be-better” attitude inspires all our […]

Hospitals hold hundreds of stories. Here’s why they should tell them.

If you’ve spent any time in a hospital, you likely have tried to read the stories on the faces you encountered- doctors, nurses, patients, caregivers. The fact is that hospitals are places of invariable drama. Everyone has a reason to be there. We know this implicitly. It’s why writers and readers and prime-time TV watchers […]

Answering the Greatest Question in Healthcare Marketing

The Chief Marketing Officer of a large Northeastern health network was vexed. The network had over ten-thousand employees, but nowhere near that many social media followers. The network’s doctors and nurses did a top-notch job of caring for patients. But they didn’t seem to know about their colleagues’ accomplishments. It didn’t matter how many tweets […]

Your healthcare network’s 2 biggest challenges over the next 12 months

The economy is hot. Every industry is feeling the pinch when hiring and retaining great employees. This is especially true for a rapidly-growing sector like healthcare. There’s also been an unprecedented number of healthcare network acquisitions in the last 24 months. Today’s healthcare networks have to contend with a kind of competition they just haven’t […]

Engagement or Experience… What would JFK say?

In JFK’s 1961 Inaugural Address, he delivered the famous imperatives: “Ask not what your country can do for you. Ask what you can do for your country.” When I consider today’s hyper-competitive hiring and employee-retention challenges, I say to CEOs and HR VPs: “Ask not what your company can do for your employees… but rather […]

In healthcare, disengaged workers aren’t just HR’s problem

It’s little wonder employee engagement is a buzz phrase in the corporate world. It costs a lot to onboard a new employee – and even more if that employee decides to leave the workplace in a matter of months. HR specialists have long wondered how to recruit the best candidates and how to retain them […]