In our last Top 5 interview, we learned the importance of smart, grassroots-up messaging. But if a healthcare marketer posts a blog and there’s no one around to read it, does it make an impact? (The answer is, unsurprisingly, no.) So how do healthcare organizations make that impact on patients? What tools and strategies should […]
Category Archives: Employee Engagement
Top Five: Healthcare Internal Marketing with Northlich
As a company that helps a lot of clients with similar goals, we have the opportunity to spot industry trends. One trend we’ve seen recently: marketing departments are increasingly handling internal communications. Memos and newsletters are rewritten as internal branding. So why do healthcare organizations “market” to their staff? And, once a healthcare organization decides […]
Engagement-marketing is the biggest healthcare marketing trend you’ve never heard of
If you don’t know what engagement-marketing is, you’re not alone. To be frank, we coined the term ourselves to describe a trend we’ve seen among our clients in the last year. In a nutshell, engagement-marketing programs encourage hospital staff to share marketing messages with their communities. But unlike traditional brand ambassador programs, engagement-marketing programs focus […]
Check out our free video check-up!
We’re self-improvement junkies here at Viddler HQ. Our president is a health-food guy, our director-of-production won’t sit still, and our sys admin recently installed an under-the-desk elliptical. But we’re not just trying to be our best selves. We’re always looking for ways to improve our product and services, too. That “things-can-always-be-better” attitude inspires all our […]
Hospitals hold hundreds of stories. Here’s why they should tell them.
If you’ve spent any time in a hospital, you likely have tried to read the stories on the faces you encountered- doctors, nurses, patients, caregivers. The fact is that hospitals are places of invariable drama. Everyone has a reason to be there. We know this implicitly. It’s why writers and readers and prime-time TV watchers […]
The 2 Types of New Benefit Programs that Will Keep Your Company Competitive.
Want to hire the best talent? Want to keep your best employees from running away? Here are the 2 new types of benefits your company needs to offer. The unemployment rate is at an 18 year low. There are more job openings than unemployed workers to fill them. In other words- it’s a jobseeker’s market. […]
Answering the Greatest Question in Healthcare Marketing
The Chief Marketing Officer of a large Northeastern health network was vexed. The network had over ten-thousand employees, but nowhere near that many social media followers. The network’s doctors and nurses did a top-notch job of caring for patients. But they didn’t seem to know about their colleagues’ accomplishments. It didn’t matter how many tweets […]
The 2 Strategies Your Healthcare Network Needs to Beat the Competition
On Tuesday, I told you the 2 greatest challenges your healthcare network will face in 2018. Now here’s the 2 strategies you need to remember if you want your healthcare network to stand out from your competition. Strategy #1: Hit ‘em where they ain’t ~ old baseball saying about how to be successful If you […]
Your healthcare network’s 2 biggest challenges over the next 12 months
The economy is hot. Every industry is feeling the pinch when hiring and retaining great employees. This is especially true for a rapidly-growing sector like healthcare. There’s also been an unprecedented number of healthcare network acquisitions in the last 24 months. Today’s healthcare networks have to contend with a kind of competition they just haven’t […]
Engagement or Experience… What would JFK say?
In JFK’s 1961 Inaugural Address, he delivered the famous imperatives: “Ask not what your country can do for you. Ask what you can do for your country.” When I consider today’s hyper-competitive hiring and employee-retention challenges, I say to CEOs and HR VPs: “Ask not what your company can do for your employees… but rather […]