In our last Top 5 interview, we learned the importance of smart, grassroots-up messaging. But if a healthcare marketer posts a blog and there’s no one around to read it, does it make an impact? (The answer is, unsurprisingly, no.) So how do healthcare organizations make that impact on patients? What tools and strategies should […]
Category Archives: Interactive Video
Introducing our HTML5 Recorder
Viddler is excited to announce our new HTML5 recorder. With a streamlined recording process, the HTML5 recorder makes it easy for Viddler clients to produce simple training videos or personalized video communications. Our API-based recorder is embeddable on any URL and is mobile-responsive. It’s also fun! We can’t wait to see the cool things […]
How To Keep Your Videos Secure
by Samuel Bochetta There are lots of scenarios where you may want a video to be private. For example, you may be producing videos showing your employees how to use an internal piece of software, or perhaps sharing a message from your CEO to your network. YouTube or Vimeo may be good enough for your […]
Now that video is a top 2019 healthcare marketing trend, here are 4 things to do with it.
Happy January! Or, as content marketers like to call it, the new-year-new-trends-list month. Our intrepid marketing team has scoured the yearly listicles and noticed something we think is pretty cool. Forbes, the AMA, healthcare marketing agencies and experts everywhere are predicting a bonafide video marketing boom. Makes sense to us. According to a Cisco study, […]
Engagement-marketing is the biggest healthcare marketing trend you’ve never heard of
If you don’t know what engagement-marketing is, you’re not alone. To be frank, we coined the term ourselves to describe a trend we’ve seen among our clients in the last year. In a nutshell, engagement-marketing programs encourage hospital staff to share marketing messages with their communities. But unlike traditional brand ambassador programs, engagement-marketing programs focus […]
The 2 Strategies Your Healthcare Network Needs to Beat the Competition
On Tuesday, I told you the 2 greatest challenges your healthcare network will face in 2018. Now here’s the 2 strategies you need to remember if you want your healthcare network to stand out from your competition. Strategy #1: Hit ‘em where they ain’t ~ old baseball saying about how to be successful If you […]
Video Practice is the Best Way to Learn
As a young Bullfrog at Bret Harte High, to win scholarships for college, I entered speech competitions. I’d stand in my bedroom, practicing gestures, making eye contact with pictures on the wall, and giving my speech out loud. Repeating the live motions, as close to the actual event environment as possible, was the best way […]
Interactive Training Basics: You Were Taught, but Did You Learn?
Interactive training, whether in-person or online, is just one part of the learning process. Whether you’re a professional sales trainer or a proactive team leader or mentor, you need to know how humans learn—and assimilate that knowledge into their daily lives. There are many perspectives on the learning process, but the most helpful overview I’ve […]
How to Create Compliance Training That People Pay Attention To
Compliance training is not something that people look forward to. While not often associated with positive thoughts, it doesn’t have to be dreaded! We’re all adults (I’m assuming) and we understand these courses are required—to prevent some serious trouble. We’re willing to comply, to satisfy these requirements. That doesn’t mean such courses have to bore […]
Save Time & Get Better Reporting with Interactive Training
Interactive training can get complicated. Not too long ago, one of our customers was trying to manage multiple systems to deliver training certifications for over 300 people at a time. She explained that they were using one system for their discussion board capability, another for document submission from their trainees, and Viddler Training Suite (VTS) […]