I’ve been a fan of Kung Fu ever since I was a kid. I loved all the movies, the David Carradine series, and of course the weekly “Kung Fu Theatre” episode that would drag me into the house on a Saturday afternoon. Now that I’m all grown up—mostly—I see some amazing similarities between martial arts […]
Category Archives: Sales Training
The Evolution of Cold Calling: Understanding The Biggest Paradigm Shift in Prospecting
Cold calling is getting a bad reputation. In B2B situations, the best sales training teams are replacing cold calling with Smart Calling or Intelligent Calling. The latter is defined as the use of a combination of sales and marketing communication channels (i.e., the web, phone, video, physical mail, email, advertising, etc.) to gain Attention, Interest, […]
“Put Me In, Coach!” What the NFL and the Best Sales Training Teams Have in Common
Interactive training is at the heart of all professions—whether it’s live or online. The start of the NFL season reminds us that sales enablement and professional football have more in common than you may think. Fall is upon us. Pumpkin spice is back, backpacks are packed, and football season has already kicked off. If you’re […]
Sales Enablement Tools: Competency Thresholds
The key to a great coaching culture is a measurable set of competency thresholds. With it, sales coaches have the performance metrics needed to create a high level of accountability. Combined with online video training, competency thresholds help your sales team members learn, grow, improve, and master selling process fundamentals. There’s an old saying: “If […]
Sales Enablement: How Communicating In Bullet Points Increases Response Rates
Attention spans are short and getting shorter. As a result, reaching decision makers by phone alone is ineffective. So, salespeople need to learn how to communicate in bullets or written bites. It may sound easy, but it’s not. Here are some important sales enablement rules of thumb for bullet points. Bullet points are never just […]
Why Video is Essential to Sales Training
An agile, competent sales team is essential to company success. Right? But in today’s chaotic business climate, traditional training often falls short—putting that success at risk. Here are some reasons why online video (properly used) is essential to making sales training effective. Let’s be honest. Effective sales training is hard to realize—and harder still to […]
7 Ways to Help Your Sales Team Grow
Sales leaders and front-line managers are constantly looking for ways to make their sales meetings more effective, interesting, and useful. One of the best ways to improve a team’s performance is to dissect sales presentations as a group. Managers sometimes do this by conducting postmortems, which involve analyzing what went wrong with particular deals. Other […]
Are You (Web) Camera-Shy?
Some people are self-conscious in front of a camera. I’m one of those that suffer from webcam shyness. As I’ve been working with our new product—Viddler Training Suite—it occurred to me that other trainees may have the same shyness as I do. Here’s some advice for trainees like me. In case you’re wondering, I’m really […]
Viddler’s New Focus
Viddler is in the midst of launching a new online sales training product. Sales training is our new focus. Change is good, but it’s never easy. According to George Bernard Shaw, “progress is impossible without change, and those who cannot change their minds cannot change anything.” GB’s saying holds especially true in the world of technology—and […]
5 Ways to Make Your Sales Team Leaner & Meaner
Sales reps—especially the mobile ones—increasingly have to produce more results with less time and resources. Practice, role-playing, and reinforcement are critical to building their skill set, but how can that happen when your people are never in the same place, at the same time? Interactive, online video is the answer. Selling is an art form—performance […]