Top Five: Data Science with Bryan Aungst

So far in our Top Five series, we’ve discussed internal marketing campaigns in healthcare settings. We’ve also learned what tools and technologies can help get healthcare content in front of target audiences. Today, we’re focusing on data science and strategy. How should healthcare marketers use data to make better marketing decisions? To learn more, we […]

Now that video is a top 2019 healthcare marketing trend, here are 4 things to do with it.

Happy January! Or, as content marketers like to call it, the new-year-new-trends-list month. Our intrepid marketing team has scoured the yearly listicles and noticed something we think is pretty cool. Forbes, the AMA, healthcare marketing agencies and experts everywhere are predicting a bonafide video marketing boom. Makes sense to us. According to a Cisco study, […]

Comparing Different Video Compression Standards

by Samuel Bochetta  Nearly everyone who has watched a video stream online has certainly encountered issues such as freezing or buffering. But far fewer understand the technology that directly impacts how well their videos stream, and this is where video coding formats (also known as compression standards) come into play. In this article, we will […]

2 Ways Video Can Build an “Engagement-Sustaining” Healthcare Culture

Employee engagement isn’t something you can buy. It isn’t something you implement with shiny new software or bribe into existence with discounted concert tickets. If you want real engagement, you need to build a culture that can sustain it. What does an “engagement-sustaining” culture look like? Here are two key elements: 1. Working conditions that […]

Check Skills Using Video

At a recent family get-together, my aunt told me about a “special” outing she took with her staff over the summer. She heads up safety for a large university and wanted to take her staff out for ice cream, but she had an ulterior motive as well. My aunt used the outing as a training […]