Is your Video Interactive or Static?

Effective Learning Uses Video!

People who learn concepts through video remember longer than most. Not only do video learners retain knowledge longer, but they grasp concepts faster than learning solely through reading. Studies of person to person communication indicates that less than 10% of human understanding comes from language, less than 40% comes from tonality (auditory) and the remaining is through body language (visual). People are visual learners and using video is a more effective way to get your message across and ensure your viewers understand.

The concept of enhanced learning through video is understood and implemented by many learning professionals and organizations, however the use of interactive video for even more effective learning is not as well understood.

Why is interactive video more effective?

Recently, the more effective learning techniques instruct with video primarily and supplement with text. The next step in this evolution is instructing using primarily interactive video and supplementing with static video and text.

Interactive video training requires active learning which is more engaging and is the highest form of understanding concepts and courses. Static video and text are a passive form of learning experience—which doesn’t engage the user and results in less understanding and shorter retention.

As a result, learners using interactive video grasp concepts faster and retain that knowledge longer, compared to those who only view passive videos.

What are the differences between static and interactive video?

Static video simply delivers a message when a viewer clicks play. The video should play quickly and smoothly at a good quality.

A good static video solution should include:

  • Secure delivery
  • Reliable playback across multiple devices

Interactive video works with multiple media elements—in concert—to deliver an engaging experience. Media elements are images, text, links and other embedded objects that support the video.

Ways to use media elements include:

  • Calls to action
  • User commenting
  • In-video links to supporting documents and websites
  • Chaptering and playback speed control
  • Data capture (in-video questions, quizzing/polling, text)
  • Multiple video sequencing

How to use each video format?

Static video works best in very short bursts where the concept is quite easily understood. Usually no more than three minutes in length.

Interactive video works best where the subject may not be very easily understood, or if the content is critical for corporate or employee success.

Best Practice Tip: Include one interactive element every 1.5 – 3 minutes

When is interactive video best for your company?

When your company sees an area where learner comprehension and retention could improve, interactive video might prove to be a very useful tool.

Common areas of improvement include:

  • New and continual employee training
  • Corporate compliance / corporate culture
  • Employee behavior client onboarding
  • Customer support

Once an area of improvement is selected, the organization will determine the change they wish to see and determine how to track that. Tracking and reporting may want to be separate or integrated into their current LMS, intranet or other systems. Success may also start with a pilot or proof of concept with a smaller group before adopting it company-wide.

Where will this go from here?

Corporate adoption of interactive video is expected to double in 2015 from adoption in 2014 and this trend is expected to continue. The understanding of increased enhancement through interactive video is quickly becoming the primary mode of learning.

Request to see examples and case studies of how corporations adopted interactive video here.


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