Top Five: Healthcare Content Delievery with Donna Siegfried

In our last Top 5 interview, we learned the importance of smart, grassroots-up messaging. But if a healthcare marketer posts a blog and there’s no one around to read it, does it make an impact? (The answer is, unsurprisingly, no.) So how do healthcare organizations make that impact on patients? What tools and strategies should […]

Top Five: Healthcare Internal Marketing with Northlich

As a company that helps a lot of clients with similar goals, we have the opportunity to spot industry trends. One trend we’ve seen recently: marketing departments are increasingly handling internal communications. Memos and newsletters are rewritten as internal branding. So why do healthcare organizations “market” to their staff? And, once a healthcare organization decides […]

Introducing our HTML5 Recorder

Viddler is excited to announce our new HTML5 recorder.    With a streamlined recording process, the HTML5 recorder makes it easy for Viddler clients to produce simple training videos or personalized video communications. Our API-based recorder is embeddable on any URL and is mobile-responsive. It’s also fun! We can’t wait to see the cool things […]

How To Keep Your Videos Secure

by Samuel Bochetta  There are lots of scenarios where you may want a video to be private. For example, you may be producing videos showing your employees how to use an internal piece of software, or perhaps sharing a message from your CEO to your network. YouTube or Vimeo may be good enough for your […]

Now that video is a top 2019 healthcare marketing trend, here are 4 things to do with it.

Happy January! Or, as content marketers like to call it, the new-year-new-trends-list month. Our intrepid marketing team has scoured the yearly listicles and noticed something we think is pretty cool. Forbes, the AMA, healthcare marketing agencies and experts everywhere are predicting a bonafide video marketing boom. Makes sense to us. According to a Cisco study, […]

Comparing Different Video Compression Standards

by Samuel Bochetta  Nearly everyone who has watched a video stream online has certainly encountered issues such as freezing or buffering. But far fewer understand the technology that directly impacts how well their videos stream, and this is where video coding formats (also known as compression standards) come into play. In this article, we will […]

2 Ways Video Can Build an “Engagement-Sustaining” Healthcare Culture

Employee engagement isn’t something you can buy. It isn’t something you implement with shiny new software or bribe into existence with discounted concert tickets. If you want real engagement, you need to build a culture that can sustain it. What does an “engagement-sustaining” culture look like? Here are two key elements: 1. Working conditions that […]

Engagement-marketing is the biggest healthcare marketing trend you’ve never heard of

If you don’t know what engagement-marketing is, you’re not alone. To be frank, we coined the term ourselves to describe a trend we’ve seen among our clients in the last year. In a nutshell, engagement-marketing programs encourage hospital staff to share marketing messages with their communities. But unlike traditional brand ambassador programs, engagement-marketing programs focus […]

Check out our free video check-up!

We’re self-improvement junkies here at Viddler HQ. Our president is a health-food guy, our director-of-production won’t sit still, and our sys admin recently installed an under-the-desk elliptical. But we’re not just trying to be our best selves. We’re always looking for ways to improve our product and services, too. That “things-can-always-be-better” attitude inspires all our […]

Hospitals hold hundreds of stories. Here’s why they should tell them.

If you’ve spent any time in a hospital, you likely have tried to read the stories on the faces you encountered- doctors, nurses, patients, caregivers. The fact is that hospitals are places of invariable drama. Everyone has a reason to be there. We know this implicitly. It’s why writers and readers and prime-time TV watchers […]