Engagement-marketing is the biggest healthcare marketing trend you’ve never heard of

If you don’t know what engagement-marketing is, you’re not alone. To be frank, we coined the term ourselves to describe a trend we’ve seen among our clients in the last year. In a nutshell, engagement-marketing programs encourage hospital staff to share marketing messages with their communities. But unlike traditional brand ambassador programs, engagement-marketing programs focus […]

Check out our free video check-up!

We’re self-improvement junkies here at Viddler HQ. Our president is a health-food guy, our director-of-production won’t sit still, and our sys admin recently installed an under-the-desk elliptical. But we’re not just trying to be our best selves. We’re always looking for ways to improve our product and services, too. That “things-can-always-be-better” attitude inspires all our […]

Hospitals hold hundreds of stories. Here’s why they should tell them.

If you’ve spent any time in a hospital, you likely have tried to read the stories on the faces you encountered- doctors, nurses, patients, caregivers. The fact is that hospitals are places of invariable drama. Everyone has a reason to be there. We know this implicitly. It’s why writers and readers and prime-time TV watchers […]

Guest blog: 2 Small Communication Tips For New Doctors

Written by Martha Schumberg Effective communication is vital in any healthy relationship, whether it is personal or professional. But in healthcare, poor communication can hurt more than a broken heart or bruised ego. Studies have long recognized the importance of good physician-patient relationships that can make or break treatment. Therefore, care providers must communicate effectively […]

Answering the Greatest Question in Healthcare Marketing

The Chief Marketing Officer of a large Northeastern health network was vexed. The network had over ten-thousand employees, but nowhere near that many social media followers. The network’s doctors and nurses did a top-notch job of caring for patients. But they didn’t seem to know about their colleagues’ accomplishments. It didn’t matter how many tweets […]

Your healthcare network’s 2 biggest challenges over the next 12 months

The economy is hot. Every industry is feeling the pinch when hiring and retaining great employees. This is especially true for a rapidly-growing sector like healthcare. There’s also been an unprecedented number of healthcare network acquisitions in the last 24 months. Today’s healthcare networks have to contend with a kind of competition they just haven’t […]

Engagement or Experience… What would JFK say?

In JFK’s 1961 Inaugural Address, he delivered the famous imperatives: “Ask not what your country can do for you. Ask what you can do for your country.” When I consider today’s hyper-competitive hiring and employee-retention challenges, I say to CEOs and HR VPs: “Ask not what your company can do for your employees… but rather […]

Viddler welcomes a new QA and customer support specialist!

Welcome to Avery Mixon, Viddler’s new QA and customer support specialist! We’re pumped to welcome Avery to our team. Avery’s a cool dude with a very particular set of skills. Skills he’s acquired over his seven-month-long internship at Viddler. Skills that make him a nightmare for bugs in our software. Avery’s also got a very […]