The Misleading Debate Over Text “Versus” Video

Here’s a question that plagues trainers and eLearning professionals: “When teaching or learning something new, do you prefer video or text?” Frankly, it is the wrong question. According to “everyone,” video is supposed to be the most powerful way to learn. Many assume that online video inherently makes eLearning better or more effective. So, they […]

The One Problem the Sales Enablement Industry Hasn’t Solved Until Now

In Norman Juster’s classic, The Phantom Tollbooth, many of the book’s characters obsess about measuring things. Words, colors, sounds, and numbers are just things to be sorted and classified. Real life is askew—lacking both Rhyme and Reason. Sales is in that position today. More specifically: sales enablement. Measuring detailed performance indicators has become an obsession, […]

The Sales Person’s Travel Planner

I’m in a rather odd position: I sell sales enablement technology. It’s sort of like a musician writing songs about guitars. Because I live and breathe sales technique, I’m always on the hunt for new material, new techniques—not just to sharpen my skills, but also to help feed the information channels of our sales coaching […]

Musings of a Busy Software Trainer

I work for a small technology company, Creative Edge Software. Our product, while amazingly effective and affordable, is at times difficult to master. Partly this is because our brilliant U.K. engineers keep adding new features. Even though the universe of potential users is smaller than, say, Photoshop, they still need to be trained. There’s also […]

How I Became a Flip Turn Hero

A few years ago, I signed up for a triathlon. I had one problem: I didn’t know how to swim, which is literally one-third of what a triathlon is! So, I did what every overconfident young man does: I joined a gym with a pool and jumped right in. When I started, I couldn’t go […]

People Hate Change (and What Can Be Done About It)

It’s normal to be change-resistant. Think about some over-used sayings. ”If it ain’t broke, don’t fix it.” “Leave well enough alone.” “You can’t teach an old dog new tricks.” Marty Rubin famously quipped, “It’s not easy to change things. Things fight back.” The point is, we all resist, even when we know better. There are […]

Interactive Video Training Starts With Online Video

Trainers and educators generally agree that video content is valuable. They also agree that making video available online enhances its value—by making it available remotely and, hopefully, by making it interactive. However, it turns out that there’s a knowledge gap when it comes to the basics of “online video.” Last year, I spoke at the […]

More Sales in Less Time

As Viddler strengthens its platform in sales training—and since I’m a sales guy myself—I thought it wise to keep my sales tools sharp, to practice what we preach, as it were. So, I’m always on the hunt for great techniques to incorporate into my “workout routine.” I’m happy to say I found another one: Jill […]

What Actually Qualifies as a Sales Enablement Tool?

The term “Sales Enablement” covers a wide range of offerings, and has many definitions and qualifiers. But not everyone agrees on what it really is. Software vendors use one definition, CRM vendors use another, research firms use still another. You and your boss probably have different definitions. Your sales coach (if you have one) almost […]

How to Speak to a Crowded Room

This week, Viddler introduced a new website that focuses on “training for excellence” with our product’s unique workflow designed just for interactive video training. As a company, we were faced with finding the best way to articulate our solution and convince our audience to invest in it. A big misconception in designing for SaaS companies […]