Hospitals on average spend over 75% of their marketing budgets on traditional advertisements, like billboards or TV and radio ads.
But these attract only 20% of new patients. 2017 Healthcare Marketers Trend Report
Here are a couple questions to ask yourself:
- Are your employees equipped to share why your network is the best healthcare provider in your area?
- Do your employees know what your network’s top specialties are?
We help our clients answer YES to these questions.
“Within the first hour of a new video being launched, 10% of our employees had watched it. It’s been five months and we still have over 50% engagement with our employees.”
Mary Beth Golab, Director of Marketing at St. Luke's University Health Network