Hospitals on average spend over 75% of their marketing budgets on traditional advertisements, like billboards or TV and radio ads.
But these attract only 20% of new patients. 2017 Healthcare Marketers Trend Report
Here are a couple questions to ask yourself:
- Are your employees equipped to share why your network is the best healthcare provider in your area?
- Do your employees know what your network’s top specialties are?
We help our clients answer YES to these questions.
St Luke's University Health Network transformed their marketing strategy— and achieved incredible engagement rates— with Viddler. Our client didn’t have to create a new budget to engage this new stream of referrals. They simply reallocated a small portion of their current marketing spending and were rewarded with a break-even ROI within a few months. How many TV, newspaper, or radio campaigns can do that?
“Within the first hour of a new video being launched, 10% of our employees had watched it. It’s been five months and we still have over 50% engagement with our employees.”
Mary Beth Golab, Director of Marketing at St. Luke's University Health Network