Every disruptive media technology goes through a phase where its proponents really don’t understand its applications or potential — but use it anyway. Invariably, they do what they’ve always done with their familiar medium, and hope that somehow it will work in the new. They’re usually wrong. Early TV shows featured former radio dramas and […]
Tag Archives: 2014
How to Determine the Right Video for Your Goals
Revolutionize Business with Video, Part 3 In Part 2 of our series, we established goals for video and identified meaningful video metrics. At this stage, it is important to identify which videos will work better toward achieving those goals. Each headline below discusses one of the goals from Part 2.Below each goal, you can find […]
Gamification: Make Training Engaging with Video
Businesses – take a lesson from video game creators. Keeping employees engaged in work and training has always been a challenge. Employees are rarely rewarded for their time and energy spent on training programs. With only 30% of U.S. employees engaged at work, many argue the crisis is due to ineffective training practices. Fortunately, with […]
C-SPAN Uses Viddler to Power Its Student Video Contests
Annual documentary competition designed to promote issue awareness among students In March, C-SPAN announced the winners of its annual contest, (StudentCam, www.studentcam.org) inviting middle school and high school students to submit their own documentaries on issues of national importance. To handle the complexities of each year’s event, the network turned to Viddler for hands-on support. Viddler’s […]
How Multilingual Captions Can Capture a Global Audience
Over 7,000 languages are spoken in the world today. One third of all the corporations in the U.S. are either owned or based abroad. According to the U.S. Census, by 2060, multiracial people are projected to more than triple, from 7.5 million to 26.7 million. Hispanics will more than double in absolute number, making up […]
7 Tips for Healthy Mobile Apps
Creating mobile content apps using Adobe’s DPS, Quark’s App Studio, and other platforms can be easy. Creating good mobile content apps—with effective video and other interactive content—is another story. While making mobile content apps are all the rage, there are a lot of flabby, uninspiring examples out there—from both corporations and publishers alike. We think […]
4 Video Tactics to improve the Flipped Classroom
The flipped classroom is overturning learning as we know it. What is a Flipped Classroom? For those not familiar with the concept, here is a great infographic and explanation of the Flipped Classroom from the University of Texas at Austin. The concept proposes that teachers assign class lectures during time at home and complete hands-on […]
3 Ways Video Can Help Transform HR
In January, Bernard Marr posted an article, Why Everyone Hates HR. While this is an intentionally provocative statement, there were many that agreed with him. His argument is that the entire Human Resources function needs an overhaul. In order to transform their image, Human Resource departments need to be more creative and have ways to […]
Live Streaming vs Video On-demand (VOD)
Cracking the “video streaming” code The term “video streaming” gets thrown around a lot but it can mean two very different things. Sometimes people are referring to Video On-Demand and other times they are referring to Live Streaming. So what is the difference between them? Video On-demand High quality (HD) video and audio Plays on […]
Is Viddler an Alternative for YouTube?
Spoiler Alert: It depends on how you are using Video. How Viddler Went from YouTube Competitor to Enterprise Solution Provider Viddler’s co-founder Donna DeMarco, sheds some light on when it makes sense to use Viddler, YouTube, or use both together during an interview with Jason Verdelli of Phase 2 Solutions. Why it’s difficult to compare […]