How Zapier Makes Life Easier

The scenario: You want to create users in your Video Training Suite (VTS) automatically from another system that you manage. However, you do not have the ability to use an API. In addition to needing an API, you may not have the time or the specific skillset to make this a priority within your company. […]

Celebrating the New Viddler Player

Over two years ago, I wrote about the role of video player technology in an eLearning Industry article. In the piece—re-posted here—I talked about the needs of marketing folks and trainer/educators. Their video viewing requirements are radically different, which means that player functionality is really important. I also talked about the realities of a post-Flash […]

The Viddler Journey

Viddler’s original “brag line” is that we’ve delivered billions of views, on millions of videos, for thousands of clients, in hundreds of countries around the globe. Thinking back over the past decade of delivering on this promise, there are some outstanding clients that marked our journey from being a user-generated content “destination site” (think YouTube) […]

The ROI of Sales Training

All companies base their decisions on profitability (higher revenue + lower cost). A common formula for doing this intelligently is “Return on Investment” or ROI. It’s not the only way to measure success or justify spending. (“Net Present Value” or NPV analysis comes to mind.) But it’s certainly the easiest to explain: “If I spend […]

Disruption: A Tale of Two Industries

Disruption is a popular term these days. Everyone wants to disrupt in their respective industries, but few actually get it right. If done well, disruption can not only challenge the status quo but also change the way we think. In the article,  3 Major Things Social Media Can Teach Us About UX, author Sean McGowan […]

Being “Pitch Perfect” is Not Just for the Birds

We can learn a lot from the way songbirds learn perfect pitch. A bird’s ability to sing is a core, fundamental skill, but it doesn’t happen right away. Scientists from UCSF tell us that birds must train their voices from an early age. “When zebra finches are born, they don’t make a peep for 30 […]

Corporate Training & Customization

Recently, I came across an old Forbes article that linked advertising and training, “Staff training budgets are like advertising budgets; you can waste a sizeable chunk telling the wrong people the wrong things, but as with advertising, developments in technology are giving companies less and less excuse for doing so.” This is potential good news […]

Handling Questions & Interruptions

In recent blogs, we’ve discussed two topics—agendas and summaries—both covered in great detail as interactive courses in Viddler Sales Gym. To coincide with this week’s launch of Sales Gym, I’d like to conclude with the third topic in the series: responding effectively to questions and other interruptions during sales conversations. First of all, if you’re […]

The Difference Between Skills Training & Knowledge Transfer

There’s a huge difference between the knowledge of something and the skills needed to actually DO that something. At a concert, you as an audience member may know all about opera (or rock and roll) but would be helpless on stage. At a sporting event, you might know all the stats, but against an actual […]