The scenario: You want to create users in your Video Training Suite (VTS) automatically from another system that you manage. However, you do not have the ability to use an API. In addition to needing an API, you may not have the time or the specific skillset to make this a priority within your company. […]

As light pours into the large windows of our converted warehouse office at Pi: Partnership for Innovation, we talk candidly about the challenges of a 10-year old business in startup mode. Behind it all, is a humble yet brilliant leader, our co-founder Donna DeMarco. Recently, Donna DeMarco was recognized for her success and named one […]

Over two years ago, I wrote about the role of video player technology in an eLearning Industry article. In the piece—re-posted here—I talked about the needs of marketing folks and trainer/educators. Their video viewing requirements are radically different, which means that player functionality is really important. I also talked about the realities of a post-Flash […]

Viddler’s original “brag line” is that we’ve delivered billions of views, on millions of videos, for thousands of clients, in hundreds of countries around the globe. Thinking back over the past decade of delivering on this promise, there are some outstanding clients that marked our journey from being a user-generated content “destination site” (think YouTube) […]

All companies base their decisions on profitability (higher revenue + lower cost). A common formula for doing this intelligently is “Return on Investment” or ROI. It’s not the only way to measure success or justify spending. (“Net Present Value” or NPV analysis comes to mind.) But it’s certainly the easiest to explain: “If I spend […]

Disruption is a popular term these days. Everyone wants to disrupt in their respective industries, but few actually get it right. If done well, disruption can not only challenge the status quo but also change the way we think. In the article,  3 Major Things Social Media Can Teach Us About UX, author Sean McGowan […]

We can learn a lot from the way songbirds learn perfect pitch. A bird’s ability to sing is a core, fundamental skill, but it doesn’t happen right away. Scientists from UCSF tell us that birds must train their voices from an early age. “When zebra finches are born, they don’t make a peep for 30 […]

Recently, I came across an old Forbes article that linked advertising and training, “Staff training budgets are like advertising budgets; you can waste a sizeable chunk telling the wrong people the wrong things, but as with advertising, developments in technology are giving companies less and less excuse for doing so.” This is potential good news […]

In recent blogs, we’ve discussed two topics—agendas and summaries—both covered in great detail as interactive courses in Viddler Sales Gym. To coincide with this week’s launch of Sales Gym, I’d like to conclude with the third topic in the series: responding effectively to questions and other interruptions during sales conversations. First of all, if you’re […]

There’s a huge difference between the knowledge of something and the skills needed to actually DO that something. At a concert, you as an audience member may know all about opera (or rock and roll) but would be helpless on stage. At a sporting event, you might know all the stats, but against an actual […]