Engagement-marketing is the biggest healthcare marketing trend you’ve never heard of

If you don’t know what engagement-marketing is, you’re not alone. To be frank, we coined the term ourselves to describe a trend we’ve seen among our clients in the last year. In a nutshell, engagement-marketing programs encourage hospital staff to share marketing messages with their communities. But unlike traditional brand ambassador programs, engagement-marketing programs focus […]

Answering the Greatest Question in Healthcare Marketing

The Chief Marketing Officer of a large Northeastern health network was vexed. The network had over ten-thousand employees, but nowhere near that many social media followers. The network’s doctors and nurses did a top-notch job of caring for patients. But they didn’t seem to know about their colleagues’ accomplishments. It didn’t matter how many tweets […]

Your healthcare network’s 2 biggest challenges over the next 12 months

The economy is hot. Every industry is feeling the pinch when hiring and retaining great employees. This is especially true for a rapidly-growing sector like healthcare. There’s also been an unprecedented number of healthcare network acquisitions in the last 24 months. Today’s healthcare networks have to contend with a kind of competition they just haven’t […]