What IS Interactive Video, Anyway?
When someone uses the phrase, “interactive video,” what do they mean? The answer may surprise you.
In a recent Nima Hunter study, only 31% of learning professionals surveyed said they were extremely or very familiar with the concept of interactive video—contrasted with 82% who said the same about e-learning. A significant number believed that online video (like the one above) was already interactive. But when samples of in-player interactivity were shown (see below), the majority expressed a keen interest in learning more.
Interactive video should be a way for people (instructors, students, consultants, clients) to connect with each other!
Real learning is not about rote memorization and passing “multiple guess” questions. It’s about engaging your own thoughts and joining the discussion. For mobile learners, truly interactive video can be just that.