We recently looked at the data of a top 100 hospital client of ours and saw that for the past five months, over 50% of their 10,000 employees are engaging with the hospital’s informational and promotional videos. Why is this important?
Because over 5,000 employees engaged and informed, shared hospital success stories, allowing them to tap into a huge marketing asset – their own employees. Now there’s over 5,000 people in house who are equipped to share success stories within their personal networks.
Employees who remember and share those success stories generate new referrals, new patients and increased services. It’s easy to exceed a complete ROI with just a handful of referrals.
Every hospital should consider an employee engagement program that incentivizes staff to view success stories and encourage them to share with their personal networks.
What if you could consistently engage half of your employees as brand advocates? See us to learn how to boost your network referrals through employee engagement.